3 Key Steps to Getting Started with SEO Marketing in Salt Lake City

Finding a presence on the Internet is a critical component of any company’s overall marketing strategy. Getting started may seem a little intimidating at first. The great news is SEO marketing in Utah is easier than you may think. It can be even simpler if you enlist the help of an experienced website development firm in Salt Lake City.

Here are three key steps to boost your online search presence in the coming year:

01: Understand How SEO Works

You don’t need to be a search engine optimization expert to understand the basics of how content marketing functions. To get started in SEO, you do need to have at least a fundamental understanding of the types of digital strategies available and their general usefulness.

How Search Engines Work

The fundamental function of a search engine is to review all the sites on the web. They index the pages, file them, and the media on each website. They then provide online searchers with relevant answers to their inquiries, matching the right user to the best webpages on the subject. 

The search results page in Google and other search engines is called a SERP (Search Engine Results Page). Getting your webpages showing in the SERPs, with clickable verbiage, enticing users to land on your pages is the primary objective of SEO.

Search engines identify the keyword relevant to any particular subject. Effective keyword optimization of your site focuses each page around the most relevant keywords, increasing the likelihood users in the SERPs will discover your webpages.

The Value of Links

Links from and to related websites, as well as internal links (links within your site to relevant pages), also play a critical role in SEO. They help search engines understand how your website answers the queries of users while routing them to other related content.

Recipe for Success

Successful SEO requires you have a well-structured website with technically accurate metadata, helping search engines understand the information on your pages. You also should include links connecting users with reputable and relevant sites in your industry. 

When you combine the right technical and creative content, your site and its accompanying pages will begin to climb the rankings and drive new users to your site.

02: Start with the Basics of SEO

Google and the other major search engines do not provide information about how their algorithms function. However, digital marketing experts have been able to study how certain practices affect the ranking in SERPs. Over time, some generally accepted best practices have become discovered by experts. These key strategies will help search engines understand your site and show your website in the SERPs of most relevance to you.

These include:

  • Building website pages with users in mind (providing useful information to your visitors).
  • Avoiding keyword cramming or cloaking.
  • Creating an intuitive hierarchy of pages on your site with clear text links, connecting related pages.
  • Using descriptive Title Tags and accurate Page Descriptions for your pages (the metadata).
  • Creating URL addresses, which are readable and use targeted keywords—i.e. “website.com/SEO-basics” instead of “website.com/node18394_dns9.html”
  • Regularly reviewing your site for broken links and redirecting them to the right pages.
  • Putting your keywords as text on the page, and not as parts of media like Flash or JavaScript.
  • Consistently adding fresh content to your site.

02: Start with the Basics of SEO

Google and the other major search engines do not provide information about how their algorithms function. However, digital marketing experts have been able to study how certain practices affect the ranking in SERPs. Over time, some generally accepted best practices have become discovered by experts. These key strategies will help search engines understand your site and show your website in the SERPs of most relevance to you.

These include:

  • Building website pages with users in mind (providing useful information to your visitors).
  • Avoiding keyword cramming or cloaking.
  • Creating an intuitive hierarchy of pages on your site with clear text links, connecting related pages.
  • Using descriptive Title Tags and accurate Page Descriptions for your pages (the metadata).
  • Creating URL addresses, which are readable and use targeted keywords—i.e. “website.com/SEO-basics” instead of “website.com/node18394_dns9.html”
  • Regularly reviewing your site for broken links and redirecting them to the right pages.
  • Putting your keywords as text on the page, and not as parts of media like Flash or JavaScript.
  • Consistently adding fresh content to your site.

03: Get Started with Digital Marketing Professionals

Salt Lake City companies can often execute a few necessary steps to optimize their sites on their own. But using a respected internet marketing firm will offer the best results. They receive a full lineup of cutting edge marketing tools, yielding the most significant advantage.

These companies have experts who perform analysis, conduct experiments, and test different strategies and tactics to discover what’s working with search engines at present. We also help companies find ways to maximize their marketing budget for the ultimate impact.

Work with The Best Salt Lake City Agency

Finding the best SEO company in Utah to fit your marketing needs will help you achieve a few strategic objectives:

  • Assist in creating quality content, including web articles, informative webpages, infographics, and video.
  • Implement a successful social media strategy, driving the right type of customers to your site and increase user engagement.
  • Optimize the technical elements of your website not visible to viewers—this is referred to as the back end of your site. These technical facets include clean HTML code, smart CSS, and the best use of structured data, all vital ingredients for building a modern website. This type of activity requires the service of a highly skilled web developer.

Unless you’re willing to invest in an in-house digital marketing department, with all the expenses, overhead, management responsibilities, and risk of employee churn, you will need an agency. A digital marketing agency has the combined experience and knowledge derived from serving many customers in various industries.

A Comprehensive Strategy

Each SEO marketing tactic is essential on its own. But the right combination of tactics, smartly executed, creates a comprehensive strategy, which helps you target the right types of customers while driving the most significant volume of online traffic. All of these efforts boost your bottom line and increase your online success. Find out how getting started with our Salt Lake City, Utah agency can drive new customers to your doorstep and make your life a little easier.