Marketing for Mental Health Services | Utah Agency

We know as a Utah-area business owner in the mental health industry, you are constantly bombarded with options for marketing and advertising. We’re sympathetic if you feel confused, overwhelmed, hesitant to try another marketing campaign or buy more services.

Maybe some marketing has worked for you in the past and other types have not. You’ve likely already invested in a website, some SEO, and content marketing. Whether you’ve seen some success, had mixed results, or it was a huge failure, we understand if you’re skeptical.

But the world is changing very fast. As technology has shifted, the need for therapy in our society has never been greater. Companies that are adjusting to the new conditions are thriving. We believe there is a way forward for local therapy clinics.

Here are several important reasons we believe in marketing for therapists and their local private practices:

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    Scroll down to learn why now is such an important time for therapy clinics to be in business and how our Utah marketing agency is in a unique position to help.

    01: The Public Wants to Know What Therapists Have to Say

    Many potential customers want to read articles, view videos, and listen to podcasts on your website about mental health topics. When people start down the path of recovery, educating themselves on therapeutic issues becomes a life-long pursuit. A licensed therapist’s website is more than just a marketing tool; it’s an essential part of educating clients and the public.

    This isn’t the case for other industries. Content marketing is trickier for some types of companies. If you’re a plumber or own a dry cleaning company, this may not be the right type of marketing for you. 

    Learn about Content Marketing

    At our agency, we are content marketing experts. Learn what this means, and how it can help small businesses like yours.

    Wondering about SEO?

    SEO is another important term you’ll hear used in small business marketing. Learn the basics HERE:

    Start a Local Campaign

    Most mental health clinics serve local communities. They need to start connecting with a local client base. Learn how Google gives you some opportunities to get started finding customers locally.

    We See You as Partners

    At Buzz Author, we love creating content for licensed therapists. It’s the perfect industry for digital marketing and our growth model as a small agency. Not every company is the right fit for every marketing company. When we consult with a potential client, we’re honest about whether we’re a good fit for their business. If we’re not, we help that company find the best agency to fit their needs. When we take on a new client, we see them as a long-term partner. Finding the right client is key for every company’s profitability, including ours.

    If you run a mental health clinic, we understand your industry. We’ve invested a lot of time learning how to write about what you do. Consequently, we know how to create an endless stream of digital marketing material for you.

    So Many Types of Counselors

    There is a large variety of mental health counselors and clinics. So many therapists have different types of education and experience levels. Some get degrees in social work, some in psychology, and others in marriage and family counseling. It isn’t very clear to consumers who they should choose.

    With the variety of mental health centers a person can choose between, all with different areas of specialty, the public is understandably confused. It’s no wonder the public can be so bewildered when looking for help. Potential patrons will often feel exceptionally frustrated, roaming from one therapist to another, never finding the services they need.

    As a business owner, you may also feel irritated. If you are trying to find your ideal group of clients, you can become constrained, constantly forced by your insurance carriers to treat certain customers, making it challenging for your clinic to stay profitable and grow. Maybe you’d prefer to push your area of specialty in a different direction. You won’t get the right experience as a therapist unless you’re in front of certain clients.

    The Marketing Problem of Being Cutting Edge

    As you learn different treatment options, educate yourself in new modalities, you may have innovative solutions for clients the general public doesn’t even know about. No one is going to think to Google search for your exact treatment option or therapeutic solution.

    So, how do you find the clients you want and are looking for you? You went to school for years to help people solve enormously complex problems. You’ve likely dedicated your life to learning how to solve incredibly challenging personal situations. The work you do at your clinics solves profound difficulties for people. Yet, in so many cases, people don’t know mental health solutions are even possible, let alone who they can ask for help.

    There are marketing solutions for this, but it’s going to require some experience and creativity. We help your clinic connect with the people looking for answers to their problems.

    02: Therapists as Thought Leaders

    Many mental health experts have also become intellectual thought leaders to the public at large. Whether it’s your goal to become a public speaker, conduct a TED Talk, write a book, or to host your own podcast, having a digital strategy is critical.

    Start Local

    Most marketing strategies start at a local level. Is your business showing up in a local search on Google? Are you receiving phone calls and web messages from potential clients? Is your local clinic thriving? Before you start writing your book or planning your TED Talk, you need a strong local business. We should begin with some basic and necessary content marketing steps like building useful information on your website and potentially YouTube marketing. Buzz Author can make that happen.

    The owner of our digital agency is Wade Mann. He earned his degree in psychology. Rather than becoming a licensed therapist or psychologist, he decided to start a career in marketing, first in retail management, and then working at the corporate level for a prominent global company based in Utah.

    After several years in retail marketing management, Wade shifted into the fast-expanding world of digital. He worked for a small agency where he revamped their local listing services, gained experience with many different companies in various industries, and executed diverse SEO strategies. Then, in 2018, he founded Buzz Author.

    Marketing Focused on Mental Health Clinics

    In 2020, Wade decided to focus his agency on the mental health industry. Although we can help any company in any industry and are happy to consult with anyone, we’ve decided to make therapy clinics the primary area of emphasis of Buzz Author. We believe there will be a massive demand and need for these services in the coming years. Our marketing company is uniquely qualified to offer licensed therapists and counselors a level of knowledge, expertise, ideas, and experience to generate leads quickly, at a level of value you are unlikely to find at most other marketing agencies.

    Many mental health experts have also become intellectual thought leaders to the public at large. Whether it’s your goal to become a public speaker, conduct a TED Talk, write a book, or to host your own podcast, having a digital strategy is critical.

    Start Local

    Most marketing strategies start at a local level. Is your business showing up in a local search on Google? Are you receiving phone calls and web messages from potential clients? Is your local clinic thriving? Before you start writing your book or planning your TED Talk, you need a strong local business. We should begin with some basic and necessary content marketing steps like building useful information on your website and potentially YouTube marketing. Buzz Author can make that happen.

    The owner of our digital agency is Wade Mann. He earned his degree in psychology. Rather than becoming a licensed therapist or psychologist, he decided to start a career in marketing, first in retail management, and then working at the corporate level for a prominent global company based in Utah.

    After several years in retail, Wade shifted into the fast-expanding world of digital marketing. He worked for a digital agency where he gained experience with many different companies in various industries, executing diverse SEO strategies. Then, in 2018, he founded Buzz Author.

    Marketing Focused on Mental Health Clinics

    In 2020, Wade decided to focus his agency on the mental health industry. Although we can help any company in any industry and are happy to consult with anyone, we’ve decided to make therapy clinics the primary area of emphasis of Buzz Author. We believe there will be a massive demand and need for these services in the coming years. Our marketing company is uniquely qualified to offer licensed therapists and counselors a level of knowledge, expertise, ideas, and experience to generate leads quickly, at a level of value you are unlikely to find at most other marketing agencies.

    03: Advocating for Mental Health

    We’ve dedicated our agency to mental health because we believe it actually makes the world a better place. Much of capitalism and consumerism doesn’t. But we’re pretty sure that more people would benefit from getting in front of the right therapist or psychologist.

    More People Need Help

    We also believe that even though there are a lot of practitioners out there, not enough people in Utah are receiving the mental healthcare they need and deserve. When people need help, it can be very challenging for them or their loved ones to find the therapist that fits their needs. When they consult with their insurance provider’s website, a lot of times the information is inaccurate, out-of-date, and not helpful. Often, the problems that may cause a patient to need to see a therapist are private. The person may not feel comfortable asking their friends to recommend a therapist.

    Connecting the Right People with the Best Possible Specialist

    Finding an expert often means making phone calls to many local clinics and asking numerous questions to less-informed receptionists until finding someone who might help.

    Most therapists don’t invest enough time and money to provide information online to potential clients about the types of therapy they offer. People aren’t finding the right expert to help them when they need it.

    We want to change that. We want to help educate consumers about the different types of specialists that exist in their communities in Utah. We are committed to connecting the right experts with the people who need guidance.

    If you own a therapy clinic, want it to grow, need a better marketing plan, and want to be more involved in improving the mental health in your local Utah

    We’ve dedicated our agency to mental health because we believe it actually makes the world a better place. Much of capitalism and consumerism doesn’t. But we’re pretty sure that more people would benefit from getting in front of the right therapist or psychologist.

    More People Need Help

    We also believe that even though there are a lot of practitioners out there, not enough people in Utah are receiving the mental healthcare they need and deserve. When people need help, it can be very challenging for them or their loved ones to find the therapist that fits their needs. When they consult with their insurance provider’s website, a lot of times the information is inaccurate, out-of-date, and not helpful. Often, the problems that may cause a patient to need to see a therapist are private. The person may not feel comfortable asking their friends to recommend a therapist.

    Connecting the Right People with the Best Possible Specialist

    Finding an expert often means making phone calls to many local clinics and asking numerous questions to less-informed receptionists until finding someone who might help.

    Most therapists don’t invest enough time and money to provide information online to potential clients about the types of therapy they offer. People aren’t finding the right expert to help them when they need it.

    We want to change that. We want to help educate consumers about the different types of specialists that exist in their communities in Utah. We are committed to connecting the right experts with the people who need guidance.

    If you own a therapy clinic, want it to grow, need a better marketing plan, and want to be more involved in improving the mental health in your local Utah

    Many potential customers want to read articles, view videos, and listen to podcasts on your website about mental health topics. When people start down the path of recovery, educating themselves on therapeutic issues becomes a life-long pursuit. A licensed therapist’s website is more than just a marketing tool; it’s an essential part of educating clients and the public.

    This isn’t the case for other industries. Content marketing is trickier for some types of companies. If you’re a plumber or own a dry cleaning company, this may not be the right type of marketing for you.

    We See You as Partners

    At Buzz Author, we love creating content for licensed therapists. It’s the perfect industry for digital marketing and our growth model as a small agency. Not every company is the right fit for every marketing company. When we consult with a potential client, we’re honest about whether we’re a good fit for their business. If we’re not, we help that company find the best agency to fit their needs. When we take on a new client, we see them as a long-term partner. Finding the right client is key for every company’s profitability, including ours.

    If you run a mental health clinic, we understand your industry. We’ve invested a lot of time learning how to write about what you do. Consequently, we know how to create an endless stream of digital marketing material for you.

    So Many Types of Counselors

    There is a large variety of mental health counselors and clinics. So many therapists have different types of education and experience levels. Some get degrees in social work, some in psychology, and others in marriage and family counseling. It isn’t very clear to consumers who they should choose.

    With the variety of mental health centers a person can choose between, all with different areas of specialty, the public is understandably confused. It’s no wonder the public can be so bewildered when looking for help. Potential patrons will often feel exceptionally frustrated, roaming from one therapist to another, never finding the services they need.

    As a business owner, you may also feel irritated. If you are trying to find your ideal group of clients, you can become constrained, constantly forced by your insurance carriers to treat certain customers, making it challenging for your clinic to stay profitable and grow. Maybe you’d prefer to push your area of specialty in a different direction. You won’t get the right experience as a therapist unless you’re in front of certain clients.

    The Marketing Problem of Being Cutting Edge

    As you learn different treatment options, educate yourself in new modalities, you may have innovative solutions for clients the general public doesn’t even know about. No one is going to think to Google search for your exact treatment option or therapeutic solution.

    So, how do you find the clients you want and are looking for you? You went to school for years to help people solve enormously complex problems. You’ve likely dedicated your life to learning how to solve incredibly challenging personal situations. The work you do at your clinics solves profound difficulties for people. Yet, in so many cases, people don’t know mental health solutions are even possible, let alone who they can ask for help.

    There are marketing solutions for this, but it’s going to require some experience and creativity. We help your clinic connect with the people looking for answers to their problems.

    04: Why Choose Buzz Author?

    The owner of our digital agency is Wade Mann. He earned his degree in the field of psychology, a subject he was interested in studying, but like so many young adults, he chose to pursue a career in something different than what he studied, not becoming a licensed therapist, psychologist, or counselor. Instead, working in something completely different, choosing a career in marketing. He could see that the world was shifting towards digital markets. Businesses had a need for online storytellers. Online marketing was too exciting of an opportunity to turn away from.

    What Working with Buzz Author is Like

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    emiclWade worked for several years at a digital agency where he gained experience as an account manager, working with many different small businesses in various industries, executing diverse SEO strategies, honing his copywriting skills, and learning the day-to-day struggles of entrepreneurs. Then, in 2018, he founded his own Utah agency, Buzz Author.

    Marketing Focused on Mental Health Clinics

    In 2020, Wade decided to focus his agency on the mental health industry, putting his education in psychology to full use. The timing was important, as we have seen a dramatic demand for these services increase as the world wrestles with the results of a once-in-a-century health crisis.

    A Unique Demand for Mental Health Services

    People are feeling isolated. Families are struggling with a combination of burdens, financial, health-related, and emotional. Those with untreated mental health challenges are seeing those problems worsen. Domestic violence is on the rise.

    Kids, in particular, are feeling the psychological burden of this crisis. For many months early in the crisis children were out of school, left at home with parents, some of whom were psychologically unfit. Many children fell behind in classes. In the fall of 2020, as kids returned to school, the teachers loaded up on homework to help them get caught up, putting a huge burden on parents and students, causing huge stress on very young children who were learning to read and understand basic math.

    Many of the repercussions of the pandemic may not be fully understood for years. Mental health professionals are raising red flags, asking important questions: Were children too isolated in the early days of the crisis? Were they traumatized by too much homework after they went back to school? How will feeling behind in school affect them through the years? Did some students fall too far behind while they were learning online at home? Has there been a new wave of child abuse in a society that already struggles with too much domestic violence? As a society, we will likely be treating the mental health consequences of COVID-19 for many years to come.

    At the same time, we as a society have not invested in our mental health infrastructure as we should. Therapy clinics are going to have both a steep demand for their specialized work and a struggle to hire and train qualified mental health employees. For those small business owners trying to run clinics in states and towns throughout the nation, it’s going to be a challenging time. Communicating to potential customers what they do, what they don’t do, essentially triaging the massive flow of patients coming to their doors will be a marketing challenge every business offering mental health services will struggle with in the coming months and years.

    If our licensed therapists and psychology clinics cannot stay profitable during the coming years, if those small businesses cannot find trained professionals to help them with the massive amount of work they must do, helping the people of the state of Utah and nation heal from the traumatic effects of this crisis, the mental health problems associated with the pandemic will only worsen.

    At Buzz Author, we have unique experience writing and creating online content about the particular subjects mental health clinics work with. We can help you build the type of clinic you are trying to grow. We want you to be profitable and successful in the uncertain times ahead.

    How Buzz Author Can Help

    Although we can help many companies in a lot of industries, and are happy to consult with anyone, we’ve decided helping mental health and therapy clinics in Utah is our primary area of emphasis at Buzz Author.

    Our marketing company is uniquely qualified to offer services to local small businesses with a level of knowledge, expertise, ideas, and experience in a way that generates leads quickly, offering a special value to your clinic, you are unlikely to find at most other marketing firms. Speak with a marketing consultant today to see how we can help.