Utah Digital Marketing Agency | About Buzz Author,LLC
Buzz Author, LLC is a digital agency in Salt Lake City and Utah County, specializing in high-level content creation for small locally-focused businesses. There are a lot of marketing companies in our state. It can be challenging to know who to trust with your marketing budget, so we get it when you cower in fear when advertisers call you and harass you.
We get it. We’re as interested as everyone else is in making enough money to pay our bills. But we also realize the downside of taking on customers that are not the right fit for our agency.
Truthfully, Agencies Provide Marketing with Varying Degrees of Expertise and Levels of Success
You should ask a lot of questions before you choose a marketing company to do business with. Not every company can be the best at everything. Whether we are the right fit for you, we’d love to have a conversation with you about it, and if we’re not the right fit, we’ll be honest with you about it and we’re happy to help you find the agency here in Utah who is.
We May Not Be Right for You
You might be surprised to imagine that we wouldn’t want you as a client. It may be unusual to see a marketing company say “We’re not the right fit for you.” But frankly, in our experience, good agencies should say “NO” to customers a lot more often than they do.
What is SEO?
Sometimes the terms SEO (Search Engine Optimization) and content marketing are used interchangeably. SEO was originally conceived at the beginning of search technology on the internet. Companies began to invest in strategies that would increase the likelihood of showing up in Google search results.
As SEO progressed, it became more than merely using keywords. The algorithm became smarter, where it could value high-quality content over low. Content marketing became the term of the creative process of writing and producing lots of types of media for promoting brands online.
It’s a huge investment of time and resources for marketing companies to take on clients. Firms have to hire employees and infrastructure to support a new customer. At Buzz Author, we are looking for long-term relationships with our clients. We’re not looking for quick transactions to make a fast buck. If you get the impression that a marketing or advertising agency wants a one-time fee–RUN!
Different Marketing Companies for Different Clients
Not every digital agency is designed to serve the same type of client. Some companies are built to serve companies looking for more basic level services. Other expensive and high-end marketing companies offer customized options to their customers, and you’ll pay a lot for those choices. Some firms are old-school advertising agencies designed around branding, but they’ve morphed in the new century to include digital solutions. Some companies choose a specific niche industry to focus on and really perfect their marketing performance around that specialty.
Ultimately, you need to find what fits your company, be honest about what best may fit your business’s needs, culture, and budget. When you talk to a consultant at Buzz Author, we’ll be clear about whether you fit what we do and help you find what’s right for you.
01: Our Utah Digital Marketing Agency Does it Differently to Serve our Clients
Too often companies invest a lot of money on items unnecessary to doing business. Having a nice office in a cushy part of town is a fine luxury when you have customers. But if you don’t have clients you can’t afford those extravagances. Lots of money is spent every month just keeping the doors of a company open. Too many companies waste money on frivolous expenses when they’ve failed to invest properly on the first expense–finding customers through marketing.
We shift the focus of your company from being “open for business” to becoming a sales and marketing focused company. We help you drive sales month-after-month until you are begging us: “Please stop! We cannot keep up with the growth.”
That’s the kind of problem we want you to have. Those are the kinds of problems we create at Buzz Author.
02: How We Help You Grow Your Local Business
We conduct extensive interviews with our clients. We know how to ask the right questions that find what’s unique about your brand and sets you apart in your marketplace and industry.
We then create systems for creating cutting edge content to communicate exciting media for your website and on other digital media. We want to find your ideal customers and educate them about what you do. Through the process of developing entertainment and educating media, you have the ability to establish a connection with a potential customer that past generations only dream of.
What’s amazing about today’s marketplace is that many of your best customers are already looking for you. And we can use advanced metrics to see exactly how many of them there are, and what exact terms on Google they are searching for. Through creative content marketing techniques, we can help you connect with the clients who are searching for your business and brand online.
If you are small business looking for customers in your city, Google has given you a lot of advantages to invest in local marketing. You can compete against big corporations when you target your campaign. The amount needed to connect with customers near you is affordable for most companies.
Too often companies are looking for a quick transaction. But modern enterprises understand that long-term profitability is about establishing a connection with a particular type of customer who you can sell lots of different types of products and services over time. Find a type of customer you can sell different things to has become the dominant trend in recent years, as economies shift and technology changes.
03: How We Keep Costs Down
Content marketing is not cheap to produce. But we also realize the costs of living and doing business is going up in Utah. Although it may cost less to live here than in other states, your company must often compete globally, and your marketing should be world-class.
We are not the least expensive marketing option in the digital marketing industry, but we make a great effort to provide the highest value possible.
We take the time to understand your business. We then delegate some of the work to outsourced marketing professionals in other countries, giving you a hybrid of personalized and discount services. We think this gives you the best of both worlds, allowing you the custom content creation you’d get a boutique agency, while a lot of the value you get at a more discounted firm. LEARN MORE about our marketing services for small businesses.
04: About Our Company
Every company is filled with people and all people are special, so we’re not going to give you a sob story about why we are more special than all the other people in all the other companies. We are pretty great too. What we are good at is building really in-depth content that is better than everything else and pushes your website to the top of the ranking.
Buzz Author is owned by Wade Mann. He worked for several years in retail management before he realized that standing all day in a retail store sucks and who wants to do that all day for the rest of their lives? He was promoted to the corporate marketing end of that industry, which seemed like a pretty good gig, where he got to tell other people standing all day how to do their jobs.
Then, on a fateful day in 2008 the bottom fell out of the economy and Wade found himself unemployed. The day after that he found out his first child was going to be born. The universe was piling on. No one was hiring in retail marketing in 2008.
Jump forward a few years, after a few lousy jobs selling windows and insurance, Wade found himself finally back in marketing, but this time doing what he loved–Learning how to build SEO strategies and creating content marketing campaigns for companies, helping small businesses find a more profitable mix of customers. Wade soon developed into a senior account manager for an agency, overseeing the marketing of many different types of businesses.
In 2018 he branched out on his own, starting his own marketing company, Buzz Author.
Why Start a Small Business
Truthfully, it would have been easier if Wade had stayed working for other people. Owning a small business is really tough. If you own your own company, you understand what this means. You make less money than you imagine and it’s very stressful. Entrepreneurship is an infection we don’t wish on our worst enemy. But if you happen to be infected, we think we at our Utah digital marketing agency can help.
Clever and targeted content marketing can really change the situation for small businesses looking for the right clients. We’ve seen it happen many times. Contact an account manager today at Buzz Author and learn how we can help you find more customers and drive a new level of profitability.
Why I Do What I Do | Explaining Complexity
Read this article written by the owner of our company, Wade Mann, who explains why he does what he does, and why he’s passionate about helping small businesses build content online.